The University of Sunderland, UK, is an innovative, forwardthinking university with high standards of teaching, research and support. It is located in the heart of one of the UK's most upand- coming cities with strong industry links and working closely with some of the world's leading companies. Testament to its growing reputation, the University was nominated for University of the Year in 2013 (Times Higher Education Awards).
The Faculty of Business and Law is recognised worldwide with students from over 70 countries and a presence in three continents, playing a major role in preparing tomorrow's leaders for long and successful careers. The programmes are highly regarded in terms of student experience, teaching standards and relevance to the real world. This has been recognised in the National Student Survey 2012, where Tourism at Sunderland was voted best in the UK for Overall Satisfaction.
The University believes that employability is at the heart of the university experience, and this is underpinned by the drive to develop six key attributes in our graduates: capability, creativity, an enquiring mind, enterprising, ethical and having a global outlook.
Strategic Management (20 Credits)
The module aims to be integrative and cumulative in that it draws together the purposes and methodologies of the functional areas of business policy and strategy which are usually studied separately, and to show how they contribute to the overall purposes and aims of the organization.
Managing Projects (20 Credits)
The module will define the nature of projects and their methodologies and techniques. Various aspects will be considered including financial control and risk management, human resource elements and the control of time. The module will examine the integration of time, cost and quality aspects of projects through the application of relevant tools and techniques.
Marketing Strategy (20 Credits)
The module aims to review the nature and scope of marketing strategy and evaluate how strategies are developed under different organisational contexts. The module considers strategy as a fundamental pattern of present and planned objectives, resource deployments and interactions of an organisation with markets, competitors and other environmental factors. The module lays the foundation by appraising the mechanics of marketing strategy, considering the evolving models and practices that are essential to the development and implementation of strategy. The module examines contemporary issues and problems that dominate the thinking of marketing executives as they establish and execute a range of marketing strategies.
E-Marketing Strategy (20 Credits)
The Internet is the fastest growing medium of all time, growing in less than a decade from zero to being an essential element in the business environment. Although Internet-related technology has impacted on business in a wider context so called 'e-business', including such elements as e-procurement and e-supply-chain management, it is the field of marketing that has been affected most.
Consumer Psychology (20 Credits)
This module illustrates how psychology can be a significant tool for making sense of and interpreting consumer behaviour without influencing it. The module specialises in understanding consumer behaviour by providing an in-depth coverage of various established theories in psychology, and their application to consumer buying situations such as the cross-cultural buying behaviour. The conceptual content in this module has been drawn from an extensive amount of research available in this area.
Strategic Integrated Marketing Communications(20 Credits)
On completion of the module, students should be able to develop clear, integrated and compelling communication strategies and plans targeted on a range of organisational stakeholders. IMC has had considerable academic attention during the last 20 years, students will be expected to develop an understanding of how and why the subject has evolved.
The Advanced Diploma in Business Studies is designed to:
The Diploma in Business Studies is designed to: